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How iPad is Naming the Game
Lots of pundits took their potshots at the iPad as it was first coming to market in early last year, with even video sketches on YouTube mocking the name as some kind of hightech version of a feminine...
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Brands Just Want To Be Friends
Creating your new brand for an expansive experience as opposed to a particular product will inevitably serve you well. There used to be a time that most brands had a first and last name. Pepsi Cola....
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How Far Will Your Brand Stretch?
Four simple rules to make sure your trademark is limber enough to play in the big leagues. Clients looking for a new brand name often warn that it must be easy to spell (among a host of other concerns)...
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Burning Candy
A little over a month ago, the Skittles hit the fan when the Internet discovered that King.com Limited had trademarked the word CANDY. Reaction ranged from “all other games with candy in their titles...
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Defy Description
Your brand name should be the one thing competitors can’t take away from you. That’s not the case if your name is too descriptive. The Trademark Trial and Appeal Board, the crime and punishment...
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Taking New Car Names for a Spin
The 2014 Geneva Motor Show recently wrapped up in Switzerland, having rolled out a spectacle of both new car models and speculative concept cars as well. One of the more interesting features that ride...
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Big Brother Brands
George Orwell pegged 1984 as the year that an authoritarian superstate – personified in a political candidate known only as “Big Brother” – would come to power in his fictional work about a dystopian...
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